Words of wisdom for the introverts of the world.

Posted by on Apr 20, 2014 in Brand Positioning
Words of wisdom for the introverts of the world.

There’s a saying that some people charge their batteries by being around other people, and others find energy in solitude. Consider how this concept translates in the online world. The social butterflies of our time, those rowdy digital extroverts, are often the most active on social media networks. Their voices are loud, their posts are […]

How to break away from conventional brand voice.

Posted by on Dec 17, 2013 in Writing Services
How to break away from conventional brand voice.

Think about your brand as a person. How would you describe her? Oh, him? James Earl Jones, you say? Great. Then why does your social media feed read like a Taylor Swift’s diary? It’s an interesting nuance, and one that doesn’t always have immediate measurable impact. When executed well, however, your brand voice will help […]

5 bio styles to express your inner professional.

Posted by on Nov 6, 2013 in Writing Services
5 bio styles to express your inner professional.

If you Google “How to write a good LinkedIn bio,” you’ll get all sorts of insightful tricks and tips, such as: Highlight your best achievements! Keep it short! Use correct grammar! Well, that’s a start. But, if you look past the obvious and you’re still staring at a blank screen, take our advice: Write from […]

How to tell stories that build on your promises.

Posted by on Oct 21, 2013 in Content Strategy, Writing Services
How to tell stories that build on your promises.

Many Muse clients have so many good things to say about their businesses that they don’t know where to start. What stories are worth telling? To whom? At what time? Every story has its place in the world, but if it doesn’t bolster your brand, it may not be worth the investment required to develop […]

Achieving clarity of vision.

Posted by on Oct 21, 2013 in Brand Positioning, Case Studies
Achieving clarity of vision.

THE TANGENT BRAND STORY: PART I – BRAND POSITIONING Context: The Tangent Company was one of those tricky prospects that didn’t join our client roster until about a year after we first met, once two design firms were unable to nail down their visual brand elements. This can happen when businesses jump into logo design […]

Alternate ways to measure content effectiveness.

Posted by on Oct 21, 2013 in Content Strategy
Alternate ways to measure content effectiveness.

Marketers spend hours upon hours staring down analytics, blazing the trail between click and convert. While we don’t deny this to be necessary exercise in ROI validation, the efforts can be futile (and the conclusions skewed) if the content purpose isn’t clearly outlined at the start. For instance, direct marketers are quick to question content […]

Four ways we’ll evolve thanks to Content Marketing World 2013.

Posted by on Sep 18, 2013 in Brand Positioning, Content Strategy
Four ways we’ll evolve thanks to Content Marketing World 2013.

Content Marketing World is a humbling planet, where thought leaders rule, books in hand, while the rest of us soak up stats and anecdotes, tweeting furiously into etherspace. This four-day industry conference reminds us that we’ve only scratched the surface of a brave new landscape, where a vibrant, orange horizon overshadows any pitfalls of experimentation. […]

Defining voice for American Greetings.

Posted by on Sep 10, 2013 in Case Studies, Writing Services
Defining voice for American Greetings.

For six months in 2012, American Greetings commissioned Muse Content Group to define the brand voice for the relaunch of its most recent digital acquisition, Cardstore.com. We worked directly with the brand’s Executive Creative Director to develop a writer’s guidebook that summarized tonality and formatting guidelines. Our on-site writer camped out in the client’s offices […]

Bolstering a brand with many moving parts.

Posted by on Sep 10, 2013 in Case Studies, Content Strategy
Bolstering a brand with many moving parts.

OVERVIEW Over the last seven years, Muse Content Group has worked to build content on behalf of the Spice companies, helping transform a basement start up into a multi-million enterprise with thousands of engaged fans. Spice of Life Catering Co. was founded in 2006 as a boutique catering firm serving locally sourced fare at upscale […]

How to hire writers who deliver.

Posted by on Sep 10, 2013 in Writing Services
How to hire writers who deliver.

With the rise of social media, blog mania, and “branded content,” it’s been interesting to watch the battle between PR firms (we tell your stories!) and ad agencies (we sell your products!), each touting the distinctive talents of their writing teams. Great marketing writers can be found in either camp, but those who serve you […]