There’s a saying that some people charge their batteries by being around other people, and others find energy in solitude. Consider how this concept translates in the online world. The social butterflies of our time, those rowdy digital extroverts, are often the most active on social media networks. Their voices are loud, their posts are many, and they seemingly garner the most engagement and respect among peers.
But what about the hard-working folks behind the scenes, too immersed in the next big idea to bother tweeting about it?
According to Susan Cain, author of the book Quiet, The Power of Introverts in a World that Can’t Stop Talking, research shows that introverts get better grades and are more knowledgeable than extroverts. That’s not to say that many extroverts don’t deserve the praise they receive for their efforts. Yet the thoughtful, creative work of introverts – nearly 1/2 of the world’s population – can easily be overlooked, swept away in a landslide of selfies, blogs, tweets, and posts.
Building awareness and influence in a loud, proud world can be daunting. Here are some ways we’ve helped our quiet clients broaden exposure in meaningful ways.
Package your perspective. Wrap your point of view in a package that people would love to open. Consider our friend and former client, Brian Ellis Martin. His Brand Bravery position is a shining example of an easy-to-embrace concept that piques interest and draws audiences in for more.
Stand your ground. Define your lens and advance your ideas with consistency in a common theme. Pivot sparingly.
Concentrate your efforts. Approach all communication with a figurative magnifying glass. When you focus on a specialized area, it often results in a world that is rich with great detail. Illuminating this niche conveys a sense of authority that is often the pathway to a larger, more respected audience.
Choose your participation wisely. Slim your social media participation with a strong focus on one channel – the one where you’ll find the highest quality audiences.
Partner with an extrovert. Achieve balance between content creation and distribution by investing time in relationships with extroverts who can be your ambassadors. Extroverts love having something to talk about, so it’s great to arm them with intriguing stories to share.
Smile often. People can sometimes interpret introverts as bitchy. Put them at ease and foster acceptance by punctuating yourself with optimism and a quick smile.
Muse Content Group works with a number of thoughtful, brilliant introverts who scowl at the thought of social media, perceiving it to be a narcissist’s playground. Perhaps someday our culture will look deeper, beyond Klout scores and follower counts, to identify and embrace the thought-provoking work that’s crafted by folks who are simply too focused, too humble, or too shy to shout from the rooftops. In the meantime, we’ll continue to explore the new and exciting ways to help introverts spread ideas worth sharing.