Agency Overview

Discover the power of message-first marketing.

Organizations that lead with a sound messaging strategy are more likely to connect with audiences. That’s why we work with our clients to define a powerful position and express it through compelling stories that sell.

As projects grow beyond these specialized services, we commission a trusted pool of vetted partners for ongoing collaboration.

Positioning & Messaging Strategy
• Brand Positioning
• Brand Architecture
• Mission, Vision, Values
• Persona Development
• Buyer Journeys
• Market Insight
Content Marketing Strategy & Development
• Integrated Campaign Planning
• Editorial Calendar Build & Management
• Social Strategy
• Brand Blog Programming
• Newsletter Programming
• Podcast Programming
• Written & Visual Content Development
Content Amplification
• Organic & Paid Social
• Sponsored Content
• Native Advertising
• Public Relations
• Content Syndication
• Influencer Programming

 

People & Place

We work in a downtown Cleveland loft under a towering skylight that lights up our conference room and brightens our days.

Jackie Bebenroth, Principal, Brand Advisor
Jackie believes in the power of the pen. As a brand advisor and content strategist, she helps clients find their brand voice…and shout it from the rooftops with clarity and purpose. At Muse, she facilitates strategic messaging sessions with entrepreneurs and executives to set the course for powerful positioning and messaging. Her work, ranging from local restaurant branding to six-figure global initiatives, has flown her around the country to speak on the fine art of content marketing. She’s picked up a few accolades along the way, most notably a 2011 SXSW Interactive finalist award, Content Marketing Institute’s Content Marketing Leader of the Year and the American Advertising Federation’s 40 Under 40 Award.
Julie Jones, Vice President, Communication Strategy
Julie is a wordsmith at heart. She also loves to solve challenges through the power of smart marketing. Her 15+ year career has been about hedging a balance between writing, creative directing and architecting strategies that get results. Julie has supported a diverse range of clients in healthcare, food and beverage, consumer products, manufacturing, government and technology, including big brands like University Hospital, Legacy Health System, GE Lighting, Ferro Corporation, Arconic, and Cub Cadet.
Lauren McPherson, Account Executive
Lauren McPherson – a Clevelander by choice, not by birth – is Muse’s rockstar Account Executive. With a background in integrated marketing communications, advertising strategy, and event management, she effortlessly pitches grassroot marketing ideas and creative solutions for our clients’ most challenging problems. Her top priority is to build lasting relationships with our clients, and it’s a responsibility she takes seriously. In her spare time, Lauren enjoys reading, exploring new cities, and cooking without recipes.
Alexandra Miles, Editor & Writer
From historical fiction novels and biographies to magazines and a good Netflix series binge, Alex loves digging into good stories. Her natural curiosity and knack for writing have led to a successful career as a content marketer for nonprofits and large corporations in Cleveland, including University Hospitals and the Council of Smaller Enterprises. Regardless of what she’s working on, whether it’s website copy, a blog post or an in-depth whitepaper, Alex works to uncover meaningful insights and communicate brand information in relatable, impactful ways. When she’s not behind her laptop, you can spot her training for her next marathon, cheering on her favorite hometown sports teams (Go Tribe!), and spending time with her family and furry companions.

We adore our clients!

Muse clients are leaders and visionaries with complex minds and ambitions. They understand that strong communication strategy is the pre-requisite to growing with purpose and precision.

Our typical minimum engagement starts with a minimum strategic commitment of $25,000 and moves into a monthly content development and/or amplification program. Clients who truly seek impact invest an average annual commitment of $100,000+.

We’ve worked with dozens of forward-thinking brands. Here are a few of our favorites over the years:

Consumer Brands

  • American Greetings
  • Kichler Lighting
  • Cuyahoga County Board of Health
  • Hawken School
  • Herrington Harbour
  • Mace Security International
  • Perfect Pet Resort
  • Spice Kitchen + Bar
  • Trillipiderm
  • Western Reserve Distillers
Business Brands

  • Brunswick Companies
  • Calyx
  • COSE
  • Entrepreneurs’ Organization
  • Global Lighting Technologies Inc.
  • Roll-Kraft
  • SuperBetter At Work